Sunday, November 8, 2009

testing the waters of a fashion focus

what's in the shops?
H&M advertisments show lots of chunky woollen knits but their main display in store is typical of every other. Black, sequins, leather, fur, metalic, trimmings, excess. Clothes scream decadence. A boot isn't just footwear to keep the rain out; it's got a buckle and a chain and a stud. A scarf isn't just to keep your neck warm; it's extra chunky and extra long and doubles up as an all-in-one head, neck and chest wrap.

Taking dressing to the extreme where the more you look like you rummaged the archives of amalgamated family member's wardrobes to put together your days outfit, then the cooler you look. Obviously it's all well thought out but put together in such a way that it looks effortlessly thrown together, like the consequence of picking up one item made it seem only logical to add on the next one. Getting dressed is dressing up and dressing down doesn't get a word in.

That's the external extreme. But the internal extreme is off-balanced and juxtaposed. Like hugely oversided jumpers - take your fat dad's wooly sweater and wear it with skinny skinny jeans. Tops are short - take a loose fitting tshirt and cut it up above the waist so it slouches and hangs off your collar bones. Shoes tell the story of Goldilocks and the three bears - either heavy rocker biker style ankle boots or soaring to the sky with thigh high boots.

More is definetly more.

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